NAPA Auto Parts
Building on the success of previous “Car-Free Diet” campaigns for our Arlington County Commuter Services client, we decided to reach out to a broader audience (consisting of anyone who likes watching funny videos online) with The Car-Free Diet Show, the first, only and – most importantly – #1 rated 4-to-5-minute-long sketch comedy show devoted solely …
By creating an “outbreak” of people with giant, square smiley face heads, this campaign helped the Virginia Department of Taxation collect $103 million in back taxes – more than doubling their expectations.