{"id":479,"date":"2011-08-23T20:54:40","date_gmt":"2011-08-24T03:54:40","guid":{"rendered":"http:\/\/andyankowski.com\/portfolio\/?p=177"},"modified":"2011-08-23T20:54:40","modified_gmt":"2011-08-24T03:54:40","slug":"virginia-department-of-taxation-2","status":"publish","type":"post","link":"https:\/\/andyankowski.com\/?p=479","title":{"rendered":"Virginia Department of Taxation"},"content":{"rendered":"<p>By creating an &#8220;outbreak&#8221; of people with giant, square smiley face heads, this campaign helped the Virginia Department of Taxation collect $103 million in back taxes \u2013 more than doubling their expectations.<\/p>\n<div align=\"center\">\n<figure style=\"width: 285px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.youtube.com\/watch?v=iVnCqc6z7XQ\" rel=\"wp-prettyPhoto[g479]\"\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10\" title=\"Square Sighting\" src=\"http:\/\/andyankowski.com\/portfolio\/wp-content\/uploads\/2011\/08\/TAXtv1.png\" alt=\"\" width=\"285\" height=\"193\" \/><\/a><figcaption class=\"wp-caption-text\">TV Spot 1<\/figcaption><\/figure>\n<figure style=\"width: 285px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.youtube.com\/watch?v=u2tyfdnbT-0\" rel=\"wp-prettyPhoto[g177]\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10\" title=\"SquareWatch\" src=\"http:\/\/andyankowski.com\/portfolio\/wp-content\/uploads\/2011\/08\/TAXtv2.png\" alt=\"\" width=\"285\" height=\"193\" \/><\/a><figcaption class=\"wp-caption-text\">TV Spot 2<\/figcaption><\/figure>\n<figure style=\"width: 285px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.youtube.com\/watch?v=kHBKH2ht9Xg\" rel=\"wp-prettyPhoto[g479]\"\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10\" title=\"Welcome to Squaresville\" src=\"http:\/\/andyankowski.com\/portfolio\/wp-content\/uploads\/2011\/08\/TAXtv3.png\" alt=\"\" width=\"285\" height=\"193\" \/><\/a><figcaption class=\"wp-caption-text\">TV Spot 3<\/figcaption><\/figure>\n<figure style=\"width: 285px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/andyankowski.com\/tax\/taxbanner.html?iframe=true\" rel=\"wp-prettyPhoto[g177]\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-267\" title=\"Forecast\" src=\"http:\/\/andyankowski.com\/portfolio\/wp-content\/uploads\/2011\/08\/TAXwebbanner1.png\" alt=\"\" width=\"285\" height=\"193\" \/><\/a><figcaption class=\"wp-caption-text\">Web Banner<\/figcaption><\/figure>\n<p><figure style=\"width: 285px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/andyankowski.com\/portfolio\/wp-content\/uploads\/2011\/08\/socialmedia.png\" rel=\"wp-prettyPhoto[g479]\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-278\" title=\"socialmedia\" src=\"http:\/\/andyankowski.com\/portfolio\/wp-content\/uploads\/2011\/08\/socialmedia.png\" alt=\"\" width=\"285\" height=\"193\" \/><\/a><figcaption class=\"wp-caption-text\">Social Media<\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>By creating an &#8220;outbreak&#8221; 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